Struggling to sell to parents? You’re probably making one major mistake in your sales pitch: focusing on the athlete instead of the parent.

In this episode, you’ll learn how to shift your messaging and get them on board with mental performance coaching. Mindset Coach Academy grad and sports parent Rachel Olson joins me to explore what parents are really thinking on the sidelines, what’s really drive their decisions, and why it stops them from committing to coaching.

Rachel also shares how she structures her signature offer and makes it easier for parents to say “yes.” Tune in to hear her secrets to selling to sports parents!

Topics discussed:

• The emotional burden of being a sports parent


• How to market yourself ethically


• The shift your messaging needs to resonate with parents


• Benefits of coaching for parents and child


• Structuring your offer for sports parents
  

Learn more about Rachel's work or connect with her directly:
https://confidentsportspro.com/

Sign up for The Mindset Coach Academy certification's upcoming October session!

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